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You Gave, Now Save

You Gave, Now Save is a new national campaign to help educate low-income seniors and their families about the types of assistance available to meet their financial needs.

About the Campaign

Millions of low-income seniors continue to miss out on benefits that can help them pay for their health care, prescriptions, food, utilities, and more. These aren’t handouts—by working hard their whole lives, older adults have paid into the programs that can now provide them support needed to remain healthy and independent. You Gave, Now Save is a national, direct-to-consumer campaign that aims to help low-income older adults and their families find this assistance through two key resources: BenefitsCheckUp® and the Eldercare Locator.

  • BenefitsCheckUp®—a service of the National Council on Aging (NCOA)—is the nation’s most comprehensive web-based service offering information on benefits programs, specifically programs for people with Medicare and limited income and resources.
  • The Eldercare Locator, a public service of AoA and administered by n4a, is a nationwide service that connects older adults and their caregivers with information on senior services. The Locator is available both online and as a toll-free hotline at 1-800-677-1116.

With funding from AoA, the National Association of Area Agencies on Aging (n4a) and the National Council on Aging (NCOA) are implementing the You Gave, Now Save campaign.

About n4a: Representing more than 600 Area Agencies on Aging, n4a’s primary mission is to build the capacity of its members to help older persons and persons with disabilities live with dignity and choices in their homes and communities for as long as possible. For more information, visit

About NCOA: NCOA is a nonprofit service and advocacy organization headquartered in Washington, DC. NCOA brings together nonprofit organizations, businesses, and government to develop creative solutions that improve the lives of all older adults, but especially those who are vulnerable and disadvantaged. For more information, visit

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Campaign News

The You Gave, Now Save campaign had its official national launch on Feb. 14, 2012.

For the most up-to-date information about what’s happening in the campaign—and to share your personal story about how BenefitsCheckUp® or the Eldercare Locator helped you or someone you know, visit our Facebook page.

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For consumers: The You Gave, Now Save Guide to Benefits for Seniors is a pocket guidebook that provides information on different types of assistance available, how to apply, and how to learn more about these programs. The guide can be downloaded for free on this site.

Download the complete guide.

For professionals: In addition to the consumer guide to benefits, the campaign has several materials that may be of interest to professionals who serve older adults and their families:

  • An accompanying data brief from n4a and NCOA provides context for who is missing out on key benefits, and the types of assistance sought by users of BenefitsCheckUp® and the Eldercare Locator.
  • A white paper from NCOA discusses the challenges of coordinating benefits at the state and federal policy levels. (Forthcoming at
  • Contact us for information on campaign giveaways and to find out more about the BenefitsCheckUp® and Eldercare Locator resources.

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Share the Campaign

We invite you to share the campaign with everyone you know.

Like us on Facebook | | n4a | NCOA

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Contact Us

For more information about n4a or the Eldercare Locator email Maria Gonzales Jackson.

For more information about NCOA or BenefitsCheckUp®, email Brandy Bauer.

If you’re a member of the media and would like press information, contact Lisa Cohen.

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