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Thursday, May 20, 2003 Contact: AoA Press Office
(202) 401-4541

Baby Boomers Alerted to Caregiving Issues and Other Aging Initiatives

Washington, DC---- Assistant Secretary for Aging, Josefina G. Carbonell, appeared before the Senate Special Committee on Aging and announced the release of a new public service campaign, “Who Cares for the Caregivers?” This campaign is designed to inform baby boomers and other caregivers – individuals providing ongoing care for family members, neighbors or friends in their homes - that assistance is available in their communities, and how to access them. The television and radio PSAs, in English and Spanish, were sent today to television and radio stations throughout the country.

With many baby boomers about to turn 60 years old – the age that will qualify them for services under the Older Americans Act, caregiving and other aging issues are becoming increasingly important to this growing segment of the U.S. population.

AoA, in preparation for the aging baby boomers, is working in partnership with communities and families to support longevity and productive aging. AoA’s three main priorities are:

  • To support families in their efforts to care for their loved ones at home and in their communities.
  • To make it easier for older people to access an integrated array of health and social supports by re-balancing the long-term care system from an over-reliance on institutional care to providing more home- and community-based assistance;
  • To help older people stay active and healthy through health promotion and disease prevention activities; and Ms. Carbonell’s full testimony and the Caregiver PSA’s will be posted on