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|FOR IMMEDIATE RELEASE
|Thursday, May 20, 2003
||Contact: AoA Press Office
Baby Boomers Alerted to Caregiving Issues and Other Aging Initiatives
Washington, DC---- Assistant Secretary for
Aging, Josefina G. Carbonell, appeared before the Senate Special
Committee on Aging
and announced the release of a new public service campaign, “Who
Cares for the Caregivers?” This campaign is designed to
inform baby boomers and other caregivers – individuals
providing ongoing care for family members, neighbors or friends
in their homes - that assistance is available in their communities,
and how to access them. The television and radio PSAs, in English
and Spanish, were sent today to television and radio stations
throughout the country.
With many baby boomers about to turn 60 years old – the
age that will qualify them for services under the Older Americans
Act, caregiving and other aging issues are becoming increasingly
important to this growing segment of the U.S. population.
AoA, in preparation for the aging baby boomers, is working
in partnership with communities and families to support longevity
and productive aging. AoA’s three main priorities are:
- To support families in their efforts to care for
their loved ones at home and in their communities.
- To make it easier for older people to access an
integrated array of health and social supports by re-balancing
care system from an over-reliance on institutional care to
providing more home- and community-based assistance;
- To help older people stay active and healthy through
health promotion and disease prevention activities; and
Ms. Carbonell’s full testimony and the Caregiver PSA’s
will be posted on www.aoa.gov.